We are on a mission to cultivate a more joyful and resilient food system.

Our Approach

Truly resilient agriculture begins with the recognition that our food system is a web of intricate interdependencies.   Our treatment of agricultural animals, our relationships with those who produce our food, and the social, historical, and economic contexts from which our eating patterns emerge are all inextricably linked.   At Greenfield, we take a systems approach to agricultural reform, and we embrace the connections between farm animal advocacy, support for rural communities, promotion of local and sustainable food movements, and health, labor, and environmental advocacy.

 

Industrial agriculture—particularly industrial animal agriculture—is often extractive; it fails to sustain and support farmers, is abusive to animals, and does incalculable damage to our planet. Greenfield conducts field research and legal and regulatory analysis to identify policies and practices that perpetuate the current dominance of factory farming. We then apply this research to develop programs and policies that support more sustainable, humane agricultural practice. We work closely with small- and mid-sized farms that prioritize animal welfare and environmental stewardship, and we spend time with consumers from all walks of life, learning about the pressures and motivations that influence their eating and purchasing decisions. From these experiences, we develop programs designed to help consumers access better, more sustainable products in ways that address their needs for convenience and reliability.

 

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Sign up with your email to receive news and updates. Get in touch, or donate today.